Publishing is evolving rapidly. There’s been a lot of chatter, real and virtual, about what the changes in technology and markets mean for authors and publishers. But in this space, we’re going to look at how some of them will affect readers.
Last April, Amazon reported that over 1,000 independent authors made more than $100,000 in KDP royalties in 2017. That is, more and more authors are able to make respectable livings solely from their books.
What this means for readers is that more writers are able to give up their day jobs and concentrate on writing more. So you’ll have more to read from your favorite authors.
A panel discussion at the Book Expo in New York last year pointed out that publishing is getting more diverse: more writers and publishers are realizing that their market is not just straight, white, relatively affluent women and men.
Readers can expect to see more cultures represented not only among authors, but also in the books their produce. In other words, it’s going to be easier to find books that reflect your reality.
Wider buying choices
There are also more platforms for e-book publishing. You would have thought there were enough with Amazon, Smashwords, iBooks, Kobo, Google Play and Barnes and Noble. Newer entrants to the field include Draft2Digital, Findaway Voices, Book Baby, Booktango, Nu-book and more. Some are spin-offs or evolutions of vanity publishing firms like IUniverse, while others seem to be more closely related to book marketing services.
What it means for readers is more choice of where to get your books. Sure, Amazon is by far and away the leader, and will continue to be for a long time. But no one stays at number 1 forever. Not even the Zon.
While we’re on the topic Amazon, several publishing pundits have predicted that its advertising programs are going to get more important. Amazon made a number of changes last year that affected independent authors, such as cancelling the Kindle Worlds, and changing the book suggestions that appear under a title you’re looking at.
Authors, especially indies, are already using AMS ads more, and spending more money on it. Eventually, they’ll get better at managing their ads. Expect to see more of your favorite authors using them, and to get more ads that are better directed to your interests—whether you want that or no.
Competition drives quality
With more authors making a living and more choices for making and selling books, there are more books being produced more quickly than ever before. But that doesn’t necessarily mean they’re better.
Written Word Media surveyed readers who subscribe to a number book promotional services. They found a common complaint about the numbers of typographical and grammatical errors in independently published books. Low quality can make some readers give up before finishing a book, and even if they persevere through to the end, they aren’t like to come back for the same author’s next book.
Hopefully, this will sink in among authors and drive up the quality.
Audio book sales grew strongly in 2017 and 2018, and most analysts are expecting that to continue. Harper Collins saw audiobook sales rise 55 percent in the third quarter of 2018 compared to the same period of 2017. Audiobook fans are going to have more to listen to, from both commercial publishers and independent authors.
It’s impossible to predict with any certainty what is going to be the “biggest thing” this coming year. Doubtlessly, some author will come up with an innovation that will stun even the biggest players in the marketplace, and reinvent book writing or marketing.
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