Thursday teaser: Blogging for Authors #excerpt

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By Barb Drozdowich

This week’s excerpt comes from Blogging for Authors, one of Barb Drozdowich’s series of books to help authors reach audiences.

Why do I need to blog?

THE QUESTION that comes up repeatedly during my discussions with authors — Why? Why do I need to blog? There are several answers to this question.

At the top of the heap, blogging is a writing exercise, another opportunity to develop that writing muscle. The second reason is to communicate with your readers and develop a community. We’ll talk about more reasons as we progress through the chapters of this book.

We all figured out how to make friends in Kindergarten: “Hi, my name is Barb. Do you want to play with me?” As adults in the electronic world, the way to make friends is admittedly a bit more complicated, but not impossible. It goes something along the lines of, “Hi, my name is Barb and I write books. Let’s chat about interests we have in common over a cup of virtual coffee.”

The third reason, as I mentioned in the previous section, is to communicate and share with your community of readers in a fairly permanent way. Unlike the other parts of your platform, your blog posts can be searched and found months or years after they were first shared. So a post that attracted a new reader into having a virtual chat with you two years ago could easily be found today and have the same effect on a new reader.

Your blog is your public face to the world. In today’s society if we want to find out more about a public figure, we “Google” them. Frankly, we expect all public figures including authors to have a website of some sort where we can find out more about them and their books. As we’ll find out in the coming chapters, it’s important to have a blog, but generally not necessary to have a website and a blog. A blog offers an author the ability to add fresh content on a regular basis to their site – something that Google LOVES!

Think of Google as a toddler. For those parents reading this, you realize that toddlers don’t stay interested in anything for long. Even shiny, new toys are quickly abandoned for the box they came in. Google is similar. Google is attracted to new content. A blog that’s posted to on a regular basis provides a steady stream of “shiny new toys” for the Google search engine. This helps a site rise up the ranks in a Google search. While it’s true that the majority of traffic to your blog will initially either come from your friends or be referral traffic from other social media, you want readers to be able to Google the genre they read and find your site in a search. We’ll talk more about this in a future chapter.

I often take people by surprise when I tell them that a country that I sell a lot of books in is India. As I’ll mention several times in this book, as beginner authors, we picture our books for sale in our local bookstore or at most, being sold to readers in our own country. As soon as our books are available online, they are available for sale in most countries in the world. India is considered to be one of the fastest expanding markets for books. I’m not going to be hopping on a plane to India any time soon, but I can interact with my readers in India or any other country by posting to by blog. No leaving the house necessary!

One last comment for this section is about tone and language. As I’ve mentioned previously, I feel that your blog should be a conversation — a dialogue with your readers. A blog post that’s a dialogue with your readers is typically casual in its language and tone, like a conversation between friends. It’s meant to share information as you would over a cup of coffee or a glass of beer with your friends. If your blog post is more formal, it will sound like a dissertation or even a monologue. It may end up conveying information to an audience, but it typically won’t turn your audience into a community. In short, your audience will react differently. Think about how you react when reading let’s say a Wikipedia page. You’re looking for information and you get it. Compare this to reading a chatty, personalized blog post. You’ll have a different internal reaction.

I’ll continue to remind you to keep the word “dialogue” in your mind as we go through this book. I find when you think of something as a dialogue, that is what you create.

About Blogging for Authors

Do you want to find more readers for your book?

Do you feel uncertain about the technology or what to blog about?

Technical trainer Barb Drozdowich has been blogging for the better part of a decade & knows what authors need.

Finding readers is the key to success. One of the best ways to connect with these readers is through the establishment of a blog – one that isn’t just a billboard for sales & releases, but a method for establishing long term relationships with readers.

In award winning Blogging for Authors, Barb teaches not just how to set up a blog but how to turn it into a powerful tool of communication with readers. She brings several decades of teaching experience to help even the beginner author.

In this book you’ll discover:

  • How blogging can help with communication with reader
  • How to create powerful topics to blog about that generate shareable content
  • How to create optimized blog posts that will get people talking
  • How to protect & backup your content to keep your site safe for years to come.

Through a series of free tools & helpful hints, Blogging for Authors helps you choose the right platform, understand the technical aspects & get started today.

If you like an easy to understand book that cuts through the technobabble that exists in many tech manuals, this book is for you!

Pick up this great deal today & start connecting with readers right away. 

Get it on Amazon.

About the author

Social Media and WordPress consultant Barb Drozdowich has taught in colleges, universities and in the banking industry. More recently, she brings her 15+ years of teaching experience and a deep love of books to help authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She delights in taking technical subjects and making them understandable by the average person. She owns Bakerview Consulting and manages the popular blog, Sugarbeat’s Books, where she talks about romance novels.

She is the author of 10 books, over 30 YouTube videos and an online WordPress course, all focused on helping authors and bloggers. Barb lives in the mountains of British Columbia with her family.

She can be found on her

And follow her on  Twitter @sugarbeatbc.

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