Thursday teaser: The Complete Mailing List Toolkit

Share

By Barb Drozdowich

Welcome to The Complete Mailing List Toolkit part of an ongoing series of author “how-to” books, which is designed to help you navigate the technical issues of self-publishing. This box set specifically focuses on how to create optimized reader newsletters, how to grow your mailing list, how to ensure your newsletter arrives in inboxes and how to master email marketing services such as MailChimp.

I will use the word “communication” a lot in this box set. I feel to be successfully engaged with your audience, you must communicate with them, not simply bombard them with email and social media posts. Whereas many experts focus on simply gaining subscribers, I argue that this is too narrow of a focus.

Why this book?

Two reasons:

  1. This book is well researched and pulls information from many different schools of thought, and
  2. I take a holistic view of communicating with readers.

Initially, my intention with this box set was to collect information from a wide variety of sources and condense it into a neat and easy-to-understand package for you. However, as I was researching, my opinion changed. I found that much of the information available online and in various webinars seemed to miss the boat in terms of accuracy, while others just seemed fixated on adding people to a mailing list like hoarders would add one more item to a collection. They weren’t looking at their readers as individuals, nor were they treating them as such.

I wanted to create something more “bigpicture-ish” (is that a word?)—that looks at all aspects and all facets,of communicating with readers using newsletters. Hence the box set. For authors who just want to attack one part of this puzzle, the books are available individually, but my wish is that they are all read together.

I come from a background of technical training and while I’m certainly comfortable with technology. I tend to be holistic in my view. I want to break subjects down into manageable sections, and I don’t want to skip topics because they are difficult to explain. I feel that I haven’t done my job unless I can explain complicated things and make them relevant to you. I’m holistic in terms of looking at one subject within a larger context.

In terms of communicating with readers, I don’t focus on only one part of the puzzle in this box set. I want you to understand why I suggest using shorter subject lines for a newsletter. I want you to understand why entertaining readers, is as important as communicating with them. I want you to understand why it is necessary to use an Email Marketing System right from the get go to communicate with readers. I want you to understand how to work within the laws that govern your actions when you communicate with readers. I want to explain why the technical aspects that many overlook are really important to success in your endeavors.

Most importantly, I want you to understand that there isn’t a one-size-fits-all methods of communication. The way you communicate with a teenager isn’t the way you would communicate with a senior. The material that fans of romance are interested in is not likely to be the same as fans of horror. I want you to learn what your audience wants, not take the advice of an expert without thinking about it and without testing it out. I want you to learn to talk WITH your audience, not AT your audience. I want you to see your readers as more than a wallet.

Seems like I have a huge objective! We are going to break the subject of communicating with readers down into four books. In the first book we are going to address the topic of gathering the names of interested readers. We’re going to view it as something other than hoarding.

Next we’ll learn to use MailChimp really well. There are many Email Marketing Services, but MailChimp is the most popular with folks just starting out. If you have already chosen a different service, note that the lessons in this section are transferable to other services.

In the third book we’re going to talk about making sure that our newsletters actually end up in the inbox of our readers. This book will be fairly technical, but you’ll have a good understanding of why best practices are what they are.

Finally, in the last book, we’re going to talk about how to create really great content that is appropriate for our readers. We’ll bring in some science, some psychology, and some good old-fashioned marketing to help you form a plan for going forward.

I guess it is too soon to say that I’ve really enjoyed writing these books … but I hope that you appreciate my efforts and learn to be better communicators with your readers!

About The Complete Mailing List Toolkit

Is a broken mailing list holding back your author career? Discover how to transform your marketing and attract dedicated readers.

Does emailing your subscribers feel like shouting into the void? Are you struggling to come up with newsletter ideas that resonate with readers? Author consultant Barb Drozdowich has spent decades teaching writers how to navigate the technological pitfalls of publishing. Now, she’s here to help you master your mailing list.

The Complete Mailing List Toolkit provides a holistic approach to reader engagement through the power of direct communication. This bundle of four essential books provides strategies for list building and step-by-step guidelines for creating content that turns readers into lifelong fans. Through a series of easy-to-follow explanations, you’ll finally discover how to optimize your use of MailChimp and revolutionize your author platform.

In The Complete Mailing List Toolkit, you’ll discover:

  • How to create attractive newsletters your readers will eagerly anticipate
  • How to troubleshoot deliverability issues so you can reach more readers
  • How to understand and measure open and click rates to gauge your success
  • How to tailor your message to meet the needs of your unique audience
  • Why quality engagement matters more than subscriber quantity, and much, much more!

The Complete Mailing List Toolkit is your how-to guide for mastering email outreach and connecting with more fans. If you like practical solutions, down-to-earth explanations, and empowering guidance from an industry expert, then you’ll love Barb Drozdowich’s career-changing box set.

Find it on Amazon.

About the author

Social Media and WordPress Consultant Barb Drozdowich has taught in colleges, universities and in the banking industry. More recently, she brings her 15+ years of teaching experience and a deep love of books to help authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She delights in taking technical subjects and making them understandable by the average person. She owns Bakerview Consulting and manages the popular blog, Sugarbeat’s Books, where she talks about Romance novels.

She is the author of 15 books, over 45 YouTube videos and an online WordPress course, all focused on helping authors and bloggers. Barb lives in the mountains of British Columbia with her family.

She can be found on her

Share