We’ve all heard it before, you need a strong web presence in order to market anything. Especially books, it seems. Over the past two months I’ve been working to connect my social media accounts with my web site and blog, and am trying out a few ideas to get more readers. Here are a few with some links I hope will be helpful.
Make sure your social media buttons are on your web site and blog. Right at the top where you can’t miss them. I always had the full roster of my buttons across the bottom of the page but recently I moved the most important ones to the top of the page, too. There are lots of places on the internet with instructions on how to add these buttons, Simple Share Buttons is one.
Add your Twitter feed to your web site. Adding a Twitter feed is easy and it lets visitors to your web site see what is new with you. There are lots of ways to do this. Probably the easiest is Twitter’s own code How To Embed a Timeline. Not only can visitors see what you are Tweeting but they can Share and Follow.
Add your Facebook page to your web site. Like adding Twitter, Facebook Plugins can let people see what you are posting on Facebook. They can Share and Like without leaving your web site. Facebook actually provides a lot of Social Plugins that are easy to install.
Entice readers to join your email list by offering a free ebook. Recently I was part of an anthology of short stories by 9 women authors. We decided that we would give the books away through book retailers but also on our sites. I’m offering a free copy to anyone who joins my email list. I used the widget provided by my email service.
Sponsor a giveaway. Because I am an avid knitter I always have lots of pretty “goodies” I can give away but you can give away books, swag, anything you like. I am running this giveaway on my blog by asking people to help promote one of my books. I created Tweets, Facebook Shares, Pinterest Pins, and Google+ Shares using a Share Link Generator and participants get a an entry for every time they share.
I’m not kidding–this all takes a lot of work but I have seen a jump in my traffic already so I’m going to keep trying. I hope this gives you some good ideas, too.